Executive Education

AI & Marketing Technology

Learn to evaluate, implement, and leverage AI-powered marketing technologies to improve marketing performance and business results.

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The AI & Marketing Technology certificate is an advanced, hands-on program designed for marketing professionals who want practical experience with the tools driving modern marketing. Participants explore generative AI, CRM and customer data platforms, marketing automation, personalization technologies, and performance dashboards while learning how to evaluate, select, and optimize marketing technology solutions. The program culminates in the development of an AI-powered MarTech roadmap that can be applied directly within an organization.

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Format:

Thursdays
Live Virtual
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Date/Hours:

March 18 - May 6, 2027
6:30pm - 9:30pm
21 Hours / 2.1 CEUs
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Sessions:

7
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Price:

$1,350

Course Benefits

Participants develop practical fluency with the marketing technologies and AI tools that organizations are increasingly relying on to improve efficiency, personalization, and decision-making.

Throughout the program, participants will:

  • Evaluate marketing technology solutions and align them with organizational needs
  • Apply generative AI tools to support content creation and campaign development
  • Utilize CRM and customer data platforms to improve customer insights and segmentation
  • Design marketing automation workflows that increase efficiency and engagement
  • Implement personalization strategies powered by data and AI-driven recommendations
  • Build dashboards and visualizations that communicate marketing performance effectively

Participants leave with a personalized AI-powered MarTech roadmap and a practical understanding of how to select, implement, and manage marketing technologies that support strategic growth and measurable results.

The program is delivered over seven weekly sessions and combines instructor-led learning, demonstrations, real-world case studies, and hands-on application. Participants explore the modern marketing technology ecosystem, work with AI-enabled marketing tools, and learn practical approaches to CRM management, automation, personalization, and marketing analytics. Throughout the program, participants apply what they learn to develop a capstone AI-powered MarTech roadmap that addresses a real organizational opportunity or challenge.

This course is designed for experienced marketing professionals who want to deepen their understanding of the technology ecosystem shaping the future of marketing and gain hands-on exposure to leading tools and platforms.

Ideal participants include:
  • Graduates of Certificate in Marketing Strategy
  • Marketing Manager
  • Senior Marketing Manager
  • Digital Marketing Manager
  • Marketing Operations Manager
  • CRM Manager
  • Customer Experience Manager
  • Brand Manager
  • Marketing Analytics Manager
  • Product Marketing Manager
  • Demand Generation Manager
  • Director of Marketing
  • Marketing Technology Specialist
Those with limited/no prior exposure to Marketing, should first complete the Certificate in Marketing Strategy class to gain a foundation in current Marketing practices and concepts. Professionals with prior marketing experience will be best positioned to maximize the value of the program. No programming or technical development experience is required.

Students will be provided with access to necessary AI generative tools for the hands-on content.

Faculty

Anil Bilgihan

Anil Bilgihan, Ph.D

Professor

College of Business

Marketing - Hospitality Management

mailabilgihan@fau.edu
call(561) 297-3190
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Boca Raton Campus | Fleming Hall Room 316

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AI & Marketing Technology

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Contact

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Sarah Wilson

Program Manager
(561) 297-2366chevron_right
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Email

SarahWilson@fau.educhevron_right

College of Business: Executive Education

The 吃瓜网's College of Business offers executive education degrees and professional development for professionals who want to master their management skills and advance their careers in today's competitive marketplace. We also offer corporate and customized programs for organizations seeking to raise their employees to new levels of leadership and innovation.

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Executive Education

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777 Glades Road, Building 103
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call (561) 297-6000
mail ExecEdAdmissions@fau.edu

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