Executive Education
The Influencer Certificate: From Personal Brand to Paid Partnerships
Monetize Your Audience. Scale Your Brand.
Transform your personal brand into a revenue-generating business with 吃瓜网's The Influencer Certificate: From Personal Brand to Paid Partnerships. This hands-on program equips creators and business founders with the practical tools to turn online visibility into paid deals and inbound demand. Through AI-assisted content workflows, essential analytics tracking, FTC compliance training, and personalized instructor feedback on every assignment, you will complete the course with five launch-ready business assets, including your media kit, pitch, and strategic creator business plan. Earn your certificate of completion from 吃瓜网 Executive Education and gain the confidence to negotiate brand agreements, monetize your influence, and drive long-term business growth.
Format:
Hybrid (First session), Live Virtual (Middle sessions), and On Campus (Final session)
Date/Hours:
6:30pm - 9:30pm
12 Hours - PDUs
1.2 CEUs
Sessions:
Price:
Course Takeaways
Throughout the program, participants will:
- Finish with five assets you can use the day the program ends: a creator positioning statement, a content pillar map with three scripted pieces (at least one posted), a media kit, one real pitch sent to a brand, and a two-page creator business plan.
- Learn how the creator economy pays: the major revenue streams and a realistic timeline for each.
- Build an AI assisted content workflow for ideation, scripting, and captions, so posting consistently no longer depends on inspiration or free time.
- Read the handful of analytics that matter and use them to adjust what you make.
- Walk into your first brand conversation knowing the key terms of an agreement (deliverables, usage, exclusivity, timeline), which questions to ask before signing, and how to spot an offer that is not real.
- Produce content that meets FTC disclosure rules from the start.
- For founders: position yourself as the face of your company and turn visibility into inbound demand, strategic partnerships, and earned media.
- Learn from Cristy Stewart-Harfmann, a working creator who has partnered with Walmart, Disney, Coca-Cola, Kraft, Dunkin', and Club Med, plus guest speakers from the social media platforms.
- Get direct feedback: every deliverable is reviewed by the instructor as Complete or Revise, with specific notes.
- Keep the momentum after class with the optional 30 Day Creator Launch, a posting challenge with a weekly group hot seat coaching call.
- Earn a certificate of completion from the FAU College of Business Executive Education.
Four sessions over four weeks at FAU Boca Raton.
Session 1: The Influencer Profession
How the creator economy pays: revenue streams and realistic timelines Writing a creator positioning statement: who you serve, what you promise, why you Choosing a primary and secondary platform and a posting cadence you will keep.
Session 2: Content That Gets You Hired
Content pillars and batch production of short form content An AI assisted workflow for ideation, scripting, and captions The analytics that matter and how to act on them.
Session 3: Working With Brands
Building a media kit brands take seriously Writing a personalized, professional, FTC compliant pitch Key terms in a brand agreement, the questions to ask before signing, and how to spot an offer that is not real.
Session 4: Run It Like a Business
The business basics of a creator: entity and banking basics, tracking, delivery, reporting, and rebooking The creator business plan: positioning, platforms, cadence, target brands, income on ramps, and a 90-day plan Capstone presentations and certificate.
No prior content creation experience is required. All you need to get started is a laptop, a smartphone with a camera, and one active social media account.
The program is designed for:- Aspiring and early-stage creators who want a structured path to their first paid partnership
- Current college students and recent graduates considering a creator or content career
- Founders and CEOs of founder-led companies who want to turn their personal brand into a growth channel: inbound customers, strategic partnerships, earned media, and talent
- Professionals who are the face of their business, including real estate agents, attorneys, financial advisors, wellness practitioners, and consultants
- Brand and agency marketers who hire, brief, and manage creators
- Marketing and communications professionals adding creator partnerships to their skill set
Faculty
Cristina Stewart-Harfmann
Adjunct Faculty
College of Business
Marketing
Request Information
By submitting this form, you consent to receive emails, SMS messages, and calls from 吃瓜网 (including via automated technology). Consent is not a condition of enrollment. Message and data rates may apply. You may opt out at any time.