Executive Education
Certificate in Marketing Strategy
Develop and present a complete marketing strategy that you can apply immediately in your organization.
The Certificate in Marketing Strategy provides a practical foundation in modern marketing, covering customer value, market research, brand positioning, marketing planning, digital channels, and marketing analytics. Participants learn how to develop data-informed strategies, build integrated marketing campaigns, and measure performance using today's digital and AI-enabled tools. The program culminates in a capstone project where participants create a comprehensive marketing strategy plan.
Format:
Live Virtual
Date/Hours:
6:30pm - 9:30pm
21 Hours / 2.1 CEUs
Sessions:
Price:
Course Benefits
Participants gain a practical understanding of how successful marketing strategies are developed, executed, and measured in today's rapidly evolving business environment.
Throughout the program, participants will:
- Develop customer-focused marketing strategies that create and communicate value
- Conduct market research and translate insights into actionable business decisions
- Build strong brand positioning and differentiation strategies
- Create an end-to-end marketing plan with objectives, target audiences, tactics, and budget considerations
- Design integrated campaigns across digital marketing channels
- Measure marketing performance using analytics, KPIs, and dashboards
- Present a complete marketing strategy plan through a capstone project
Participants leave with a complete marketing strategy plan they have built themselves, along with practical frameworks and tools they can immediately apply to achieve marketing and business objectives.
The program consists of seven weekly sessions that combine instructor-led learning, real-world case discussions, practical exercises, and project-based application. Participants progress from foundational marketing concepts through customer insights, brand development, planning, digital channels, and analytics before completing a capstone project that integrates the concepts and tools covered throughout the certificate. AI-enabled approaches are incorporated across modules to reflect how marketing is practiced today.
Ideal participants include:
- Professionals transitioning into marketing roles
- Business owner
- Marketing Coordinator
- Marketing Specialist
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Communications Manager
- Product Marketing Manager
- Business Development Manager
- Sales and Marketing Manager
Faculty
Anil Bilgihan, Ph.D
Professor
College of Business
Marketing 鈥� Hospitality Management
Boca Raton Campus | Fleming Hall Room 316
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